I’ve always wondered why Frito-Lay makes two ridged potato chips — but until yesterday never actually compared Ruffles and Wavy Lay’s.
Both taste the same, at least to me, and both target customers who’ll be using the chips to scoop up dip and similar stuff. And both varieties have the same nutritional content.
But there is a difference — and it was staring me right in the face for years: Ruffles has more ridges! See the photo below; the Ruffles chip is on the left.
By the way, the only reason I bought the potato chips was because I made Lipton’s Classic Onion Dip. Never in my entire life have I used the Lipton product to make onion soup. Have you?
L.T. Hanlon 
Two ridged products take up more shelf space than one ridged product. Taking shelf space insures higher sales by pushing competing products farther from view.
LikeLike
Excellent point!
LikeLike
How else would you make onion dip???
LikeLike
I was wondering the same thing for almost the same reason, wanted dip and the two bags were sitting over each other. One other thing I noticed, not sure if this always the case, was that the ingredients were different namely the oils used.
LikeLike