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L.T. Hanlon

Tag: giving back

When retailers look like jerks

May 29, 2019May 29, 2019 L.T. Hanlon3 Comments

Photo of a typewritten page that contains the following text. Wednesday, May 29, 2019. Chicago, USA. Enough with the mercantile patriotism. I’m glad the holiday weekend is over. I can't begin to tell you how annoyed I get when a retailer declares it will donate X percent of my purchase to (fill in the blank)  This past weekend it was to some Memorial Day—related cause. For crying out, loud, if you really care, don’t place conditions on your philanthropy. If you must, by all means make a public spectacle of your donation, but don't dangle strings. It's in poor taste. Even worse are the retailers whose cashiers are forced to pimp for contributions and won't allow customers to complete a transaction until they select YES or NO on the touchscreen. This always brings up memories of the United Way campaigns at work that required employees to sign and return a form even if they elected not to participate. If the odor of all this smells familiar, it's almost as bad as what's lingering in the opposite armpit: cause—related marketing. To conclude: Lead by example, not by cynically incorporating customer kindness into your fucking marketing plan.

 

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