Company’s T-shirt becomes Stock Show sensation

DENVER — Thanks to a typo, a bull semen distributor’s T-shirts are the surprise marketing hit of the National Western Stock Show.

Eric Cream, CEO of Cream of Bull Inc., a cattle genetics and artificial insemination business, said a T-shirt printer misspelled his company’s name as “Cram a Bull.”

“Our employees didn’t notice until they’d already passed out a couple hundred,” Cream said. Seeing the positive response, Cream ordered thousands more of the uniquely misprinted shirts.

The company’s slogan on the back — “Get a load of my winning semen!” — only added to the shirts’ popularity.

“These things are a chick magnet,” declared bull rider Toby Clunt Jr.

The National Western Stock Show, now in its 118th year, annually draws over 700,000 visitors. The vibrant celebration of the Western lifestyle features rodeos, livestock exhibitions, and agricultural trade and continues through Jan. 21.